Physical, tangible and visual proximity is and always will be the pre-eminent field of play in union action. Putting together and organizing is the foundation of the strength of a confederal union. In time and in time. But the need to create and occupy on the net - that is, at another level, the "digital" one, which can be superimposed on the "real" level - a space, a new social space, which is the product of the development of the internet and its reflections on the social networks that are born in the digital space, is becoming clearer and clearer every day. Cyberspace. Yet the relationship between the Cgil, and for translation between the large social organizations of representation, and social media has always been conflictual. The identification, occupation and management of cyberspace has not been, in the last ten years of the explosion of web 2.0, a matter of pre-eminent reflection. The representative organizations, the vast world of the intermediate bodies, has undergone the processes of technological disintermediation, overwhelmed without placing adequate dams. With a serious delay, we are now able to face these nodes, this real conflict to be resolved between the real and the digital dimension.
Keywords: Social Capital, Social Exclusion, Social Inclusion, Social Media, Social Networks