Titolo Rivista MERCATI & COMPETITIVITÀ
Autori/Curatori Cristina Mele, Tiziana Russo-Spena, Marco Tregua, Fabio Greco
Anno di pubblicazione 2020 Fascicolo 2019/4 Lingua Inglese
Numero pagine 17 P. 11-27 Dimensione file 0 KB
DOI 10.3280/mc4-2019oa9054
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Companies innovate the value proposition by integrating social and business issues to balance value across multiple actors, thus ensuring the creation of socialbusiness value. Social-business innovation requires that multiple actors come together to align perceptions and expectations and create shared meaning for the development and diffusion of innovation. The debate on the diffusion of social-business innovation is still in its infancy. This paper focuses on the communication practices of social-business innovation, aiming to analyse this participative process through three main issues: 1) the actors to be involved; 2) the goals to be achieved; 3) the actions to be performed. Specifically, we investigate the efforts of B-Corps to address social challenges by adopting a practice-based approach.
Cristina Mele, Tiziana Russo-Spena, Marco Tregua, Fabio Greco, Communication practices in the diffusion of social-business innovation: Insights from B-Corporations in "MERCATI & COMPETITIVITÀ" 4/2019, pp 11-27, DOI: 10.3280/mc4-2019oa9054