The World Tourism Organisation has defined youth tourism as all the journeys undertaken by young people aged 16-29 for a period of less than one year. Their reasons for travelling can be to gain cultural or life experiences, or to pursue formal or informal learning opportunities in a context they are unfamiliar with (UNWTO - WYSE 2011, 7). Despite being considered a niche market, it accounts for around 200 million journeys and more than $170 billion a year on a global scale. This growth has certainly been facilitated by low cost flights. The most efficient way to promote destinations among young people is definitely the internet. Young tourists tend to consult many different sites to compare prices and choose the most competitive offers, also taking into consideration reviews written by other travellers using sites such as TripAdvisor.