This article analyses the editorial strategies of the italian public service broadcasting in the field of disability. Focusing on the latest generation of television seriality, broadcast by publictelevision, it intends to show how the mechanisms of functioning typical of the american culturalindustry, revealed by the critical theories of the twentieth century, have been taken overby the Italian public television. The RAI through specific media products has implement culturalpolicies aimed at conveying an imaginary of disability "consolatory" and based on the"good heart", favoring models that give back to television audiences an image of disabilityfalsified and spent inconsistent with the experience in situ. The article describe the RAI culturalpolicy that promotes a conciliatory image of disability with the intention of making itfamiliar and acceptable, but the result is the neutralization of the complexity of a human conditionof extreme suffering, caused precisely by the relational difficulties due to the image ofdisability that has stratified in the social environment.
Keywords: Disabilità; immaginario; industria culturale; teoria critica; politiche culturali;servizio pubblico televisivo.