Communication during health emergencies has a crucial role for the effectiveness of the measures implemented. International Health Regulations, as well as the Italian National Prevention Plan, identify risk communication as one of the fundamental capacities to strengthen detection and response systems for threats to public health. The Covid-19 pandemic involved a number of actors in the emergency communication. In Italy, the management of institutional communication has been characterized by fragmented and disjointed messages. There are multiple lessons learned from the Covid-19 emergency, including: the need of an accurate, coordinated and inclusive communication plan; and the integration of communication tools.
Keywords: Pandemic, Covid-19, communication, crisis communication, risk communication, strategic plan.