The use of innovative fundraising tools and techniques has been essential to quickly meet the needs of the Italian healthcare system in the Covid-19 emergency. The purpose of this work, after a review of the theoretical and academic debate on fundraising in healthcare in Italy, is to present the main trends in the use of fundraising tools and techniques to support the national healthcare system. Through a Systems Thinking model, it will be shown that online donations, and in particular crowdfunding, are proving to be a powerful, positive and effective tool to face the current emergency.
Keywords: Fundraising; crowdfunding; solidarity; Systems Thinking; healthcare.
Marco Meneguzzo, Gloria Fiorani,, Rocco Frondizi, Noemi Rossi, in "MECOSAN" 113/2020, pp. 113-120, DOI:10.3280/MESA2020-113015