Based on the idea that production and social contexts influence the effects of technological changes, the article analyses the subjective experiences of manufac-tory workers in the Veneto region resulting from technological transformations in transition to Industry 4.0. Drawing case studies, the research focuses on the rela-tionship between workers, production processes and organisation and daily life, with specific attention to expectations, perceptions and experiences associated with the quality of work. The technological transformation significantly supports the construction of new subjectivities resulting both in an increased interest for the expressive and relational aspects of work and in the reassessment of the meaning associated with the different spheres of daily life. However, these instances do not always meet adequate responses in the organisations, creating tensions and dissat-isfaction among workers.
Keywords: Industry 4.0, subjectivity, job quality, Veneto