The article reexamines the theoretical framework on union renewal process, in the light of the strategies adopted by the main Italian union (CGIL) in Amazon, since the opening of its fulfillment centers in Italy. On the one hand, the union has to settle in a workplace where it was not already in, building a trust relationship with workers. On the other hand, it has to deal with managers hostile in recognizing the mediating role of representative organizations. The renewal process is divided ana-lytically into three phases: union settlement, institutionalization and organizational learning. In the analysis, it becomes crucial to understand how the union defines and pursues its strategies, not only by combining old repertoires of action with in-novative elements, but also by starting a review of its organizational tools. In con-clusion, union renewal is interpreted as a process influenced both by the outcome of the relationships with the workers it represents and with the employer counter-part, and by the ability to initiate an internal organizational learning process.
Keywords: Organizational renewal, union revitalization, union strategies, organ-izational learning, Amazon