The article focuses on the experiences of young people beneficiaries of entrepre-neurship support measures of the municipality of Milan. It aims to examine how, and under what conditions, different motivations and push factors at the basis of the entrepreneurial choice may combine. Based on the results of qualitative re-search using semi-structured interviews with young people and policy actors, this study shows the pluralism of motivations and factors informing the strategies of the young people interviewed, while highlighting the relevance of urban policies and social, economic and institutional conditions in which this pluralism takes shape.
Keywords: Young people, entrepreneurship, push factors, urban policies