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Covirtue Signaling. L’ostentazione di virtù e il public shaming durante la pandemia di Covid-19
Autori/Curatori: Oscar Ricci 
Anno di pubblicazione:  2020 Fascicolo: 60 Pratiche virali Lingua: Italiano 
Numero pagine:  13 P. 82-94 Dimensione file:  658 KB
DOI:  10.3280/SC2020-060008
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The concept of "virtue signaling" defines the expression of moral values with the intent to improve one’s own image. The global epidemic we are experiencing has favoured a new nuance of this attitude, which I define "covirtue signalling": the ostentation of virtue during the Covid-19 pandemic. This phenomenon is linked to another behaviour that is somehow the base of it: the public shaming of other people’s behaviour. The covirtue signaling stance appears to have many as-pects in common with others ideology only apparently opposite, such as the No-Mask movement and the pandemic denial.
Keywords: Virtue signaling, Public shaming, Social media, Covid-19, Media representations

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Oscar Ricci, in "SOCIOLOGIA DELLA COMUNICAZIONE " 60/2020, pp. 82-94, DOI:10.3280/SC2020-060008


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