Technologies are changing the world of work, as the diffusion of new ways of working (e.g. smart working) shows. The paper, based on a qualitative research carried out in a banking institution, intends to reflect on what kind of gender con-ciliation this new organization of work promises and allows to the professionals interviewed. Is this "proactive approach to flexibility" freeing all workers by allow-ing them a better work-life balance or is bringing back women to work from home? The widespread use of smart working, due to Covid emergency, makes this issue relevant more than ever. The analysis of the stories warns enthusiasm against standardized models or recipes and invites to look for tailor-made solutions able to exploit the smart working potentiality: recognizing heterogeneity of professional profiles and their needs and dealing with the stereotypes of gender that still charac-terize the work-life balance issue is the next challenge.
Keywords: Smart working, Work-life balance, Gender, Flexybility