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Public sector communication professions in the Twitter-sphere
Titolo Rivista: SOCIOLOGIA DELLA COMUNICAZIONE  
Autori/Curatori: Francesca Comunello, Alessandra Massa, Francesca Ieracitano, Alberto Marinelli 
Anno di pubblicazione:  2021 Fascicolo: 61 Public Sector Communication: hybridizations and trajectories of development in the digital era Lingua: Inglese 
Numero pagine:  19 P. 90-108 Dimensione file:  395 KB
DOI:  10.3280/SC2021-061007
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 


The paper aims to critically analyze the debate on Public Sector Communication professions that has developed on Twitter with regard to its content and to the main actors involved. We focus on the themes and the words used, in order to explore how discourses about the reform are framed. Secondly, we aim at understanding whether and how different actors have appropriated the topic. While the core of our study adopts qualitative methods, we also provide basic quantitative metrics, which contribute to a better understanding of the dynamics characterizing the conversations addressing public sector communication (PSC). Quantitative analyses include activity metrics, patterns of influence, tweet flow variation over time, user activity, tweet popularity. We then perform a thematic analysis, aiming at identifying the pre-vailing issues, the goals, and the communication style adopted.


Keywords: Public sector communication; Law 150; public sector communica-tion professions; Twitter; professional boundaries.

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Francesca Comunello, Alessandra Massa, Francesca Ieracitano, Alberto Marinelli, in "SOCIOLOGIA DELLA COMUNICAZIONE " 61/2021, pp. 90-108, DOI:10.3280/SC2021-061007

   

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