The perception of palm oil by Millennials: A semantic differential approach

Titolo Rivista: RIVISTA DI STUDI SULLA SOSTENIBILITA'
Autori/Curatori: Nicola Marinelli, Maria Cipollaro, Safwat H. Shakir Hanna, Carlotta Innocenti, Sara Fabbrizzi
Anno di pubblicazione: 2021 Fascicolo: 1 Lingua: Italiano
Numero pagine: 17 P. 93-109 Dimensione file: 258 KB
DOI: 10.3280/RISS2021-001006
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più clicca qui

Qui sotto puoi vedere in anteprima la prima pagina di questo articolo.

Se questo articolo ti interessa, lo puoi acquistare (e scaricare in formato pdf) seguendo le facili indicazioni per acquistare il download credit.
Acquista Download Credits per scaricare questo Articolo in formato PDF

anteprima articolo

FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

The study aims at exploring the consumer perception of products containing palm oil, considering the impact on choices by the recent media campaign on the sub-ject. The exploratory analysis is focused on Millennials and uses the semantic dif-ferential methodology. The data are processed using a Multiple Factor Analysis. Moreover, homogeneous clusters of consumers are obtained by using hierarchical clustering on principal components. The results show that the sample is divided in three clusters: the first pays a lot of attention towards the absence of palm oil in food products, considering this aspect as a sign of a healthier product, more natu-ral and with a higher quality; the second shows a higher environmental sensibility; the third does not pay any attention to the absence of palm oil in food products, and considers the issue of its absence as a trend, a sort of status symbol and some-thing that negatively impacts the taste of certain foods.

  1. Aguiar L.K., Martinez D.C., Caleman S.M. (2018). Consumer awareness of palm oil as an ingredient in food and non-food products. Journal of Food Products Marketing, 24(3): 297-310.
  2. Awalludin M. F., Sulaiman O., Hashim R., Nadhari W.N.A.W. (2015). An overview of the oil palm industry in Malaysia and its waste utilization through thermochemical conversion, specifically via liquefaction. Renewable and Sustainable Energy Reviews, 50: 1469-1484.
  3. Azhar B., Saadun N., Prideaux M., Lindenmayer D.B. (2017). The global palm oil sector must change to save biodiversity and improve food security in the tropics. Journal of environmental management, 203: 457-466.
  4. Bolasco S., Coppi R. (Eds) (1989). Analysis of multiway data matrices. Amsterdam: Elsevier Science Publishers.
  5. Conti P.L., Marella D. (2012). Campionamento da popolazioni finite: Il disegno campionario. Springer Science & Business Media.
  6. Corciolani M., Gistri G., Pace S. (2019). Legitimacy struggles in palm oil controversies: An institutional perspective. Journal of Cleaner Production, 212: 1117-1131.
  7. De Boer J., Schösler H., Aiking H. (2014). “Meatless days” or “less but better”? Exploring strategies to adapt Western meat consumption to health and sustainability challenges. Appetite, 76: 120-128.
  8. De Magistris T., Groot E., Gracia A., Albisu L.M. (2011). Do Millennial generation’s wine preferences of the ‘New World’ differ from the ‘Old World’ – a pilot study. International Journal of Wine Business Research, 23(2): 145-60.
  9. Disdier A. C., Marette S., Millet G. (2013). Are consumers concerned about palm oil? Evidence from a lab experiment. Food Policy, 43: 180-189.
  10. Fabbrizzi S., Maggino F., Marinelli N., Menghini S., Ricci C., Sacchelli S. (2017). Sustainability: A quantitative discourse analysis. Rivista di Studi sulla Sostenibilità, 1: 11-25.
  11. Fabbrizzi S., Cipollaro M., Marinelli N. (2019). The consumer perception of the presence of palmo il in food products: an exploratory study in Calitatea, 20(S2): 249-254.
  12. Hamilton R.L., Trimmer M., Bradley C., Pinay G. (2016). Deforestation for oil palm alters the fundamental balance of the soil N cycle. Soil Biology and Biochemistry, 95: 223-232.
  13. Hansen S. B., Padfield R., Syayuti K., Evers S., Zakariah Z., Mastura S. (2015). Trends in global palm oil sustainability research. Journal of Cleaner Production, 100: 140-149.
  14. Hartmann C., Hieke S., Taper C., Siegrist M. (2018). European consumer healthiness evaluation of ‘Free-from’labelled food products. Food Quality and Preference, 68: 377-388.
  15. Huang Y.C., Petrick J.F. (2010). Generation Y’s Travel Behaviours: a Comparison with Baby Boomers and Generation X. In: Benckendorff P., Moscardo G. and Pendergast D. (Eds.). Tourism and Generation Y. CABI, Wallingford, 27-37.
  16. Husson F., Josse J., Pages J. (2010). Principal component methods-hierarchical clustering-partitional clustering: why would we need to choose for visualizing data. Applied Mathematics Department.
  17. Khatun R., Reza M.I.H., Moniruzzaman M., Yaakob Z. (2017). Sustainable oil palm industry: The possibilities. Renewable and Sustainable Energy Reviews, 76: 608-619.
  18. Kroonenberg P.M. (1992). PARAFAC in three-way land. Comment on Leurgans and Ross. Statistical Science, 7: 312-314.
  19. Lancaster L.C., Stillman D. (2003). When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work. New York: Harperbusiness.
  20. Lee J.S. H., Abood S., Ghazoul J., Barus B., Obidzinski K., Koh L.P. (2014). Environmental impacts of large‐scale oil palm enterprises exceed that of smallholdings in Indonesia. Conservation letters, 7(1): 25-33.
  21. Maggino F., Mola T. (2007). Il differenziale semantico per la misura degli atteggiamenti: costruzione, applicazione e analisi. Presentazione di uno studio. Firenze: Firenze University Press: Archivio E-Prints.
  22. Mancini A., Imperlini E., Nigro E., Montagnese C., Daniele A., Orrù S., Buono P. (2015). Biological and nutritional properties of palm oil and palmitic acid: effects on health. Molecules, 20(9): 17339-17361.
  23. Marinelli N., Fabbrizzi S., Sottini V. A., Sacchelli S., Bernetti I., Menghini S. (2014). Generation Y, wine and alcohol. A semantic differential approach to consumption analysis in Tuscany. Appetite, 75: 117-127.
  24. McNamara D. J. (2010). Palm oil and health: a case of manipulated perception and misuse of science. Journal of the American College of Nutrition, 29(sup3): 240S-244S.
  25. Noble S.M., Schewe C.D. (2003), Cohort segmentation: an exploration of its validity. Journal of Business Research, 56: 979-987.
  26. Nunnally J.C. (1959). Test and Measurement: Assessment and Prediction. New York: McGraw-Hill.
  27. Oosterveer P. (2015). Promoting sustainable palm oil: viewed from a global networks and flows perspective. Journal of Cleaner Production, 107: 146-153.
  28. Osgood C.E., Suci G.J., Tannenbaum P.H. (1957). The measurement of Meaning. Urbana: University of Illinois Press.
  29. Pendergast D. (2010). Getting to know the Y Generation. In: Benckendorff P., Moscardo G., Pendergast D. (Eds). Tourism and Generation Y. CABI, Wallingford: 1-15.
  30. Pirker J., Mosnier A., Kraxner F., Havlík P., Obersteiner M. (2016). What are the limits to oil palm expansion?. Global Environmental Change, 40: 73-81.
  31. Pye O., Daud R., Harmono Y. (2012). Precarious lives: Transnational biographies of migrant oil palm workers. Asia Pacific Viewpoint, 53(3): 330-342.
  32. Pye O. (2018). Commodifying sustainability: Development, nature and politics in the palm oil industry. World Development.
  33. Richards A., Kattelmann K.K., Ren C. (2006). Motivating 18 to 24 year olds to increase their fruit and vegetable consumption. Journal of the American Dietetic Association, 106(9): 1405-1411.
  34. Rist L., Feintrenie L., Levang P. (2010). The livelihood impacts of oil palm: smallholders in Indonesia. Biodiversity and conservation, 19(4): 1009-1024
  35. Rizzi A. Vichi M. (1995), Three-way data set analysis su Some relations Between Matrices and Structures of Multidimensional Data Analysis. Pisa: Giardini editori.
  36. Sayer J., Ghazoul J., Nelson P., Boedhihartono A.K. (2012). Oil palm expansion transforms tropical landscapes and livelihoods. Global Food Security, 1(2): 114-119.
  37. Springmann M., Wiebe K., Mason-D’Croz D., Sulser T. B., Rayner M., Scarborough P. (2018). Health and nutritional aspects of sustainable diet strategies and their association with environmental impacts: a global modelling analysis with country-level detail. The Lancet Planetary Health, 2(10): 451-461.
  38. Villela A.A., D’Alembert B.J., Rosa L.P., Freitas M.V. (2014). Status and prospects of oil palm in the Brazilian Amazon. Biomass and bioenergy, 67: 270-278.

Nicola Marinelli, Maria Cipollaro, Safwat H. Shakir Hanna, Carlotta Innocenti, Sara Fabbrizzi, The perception of palm oil by Millennials: A semantic differential approach in "RIVISTA DI STUDI SULLA SOSTENIBILITA'" 1/2021, pp 93-109, DOI: 10.3280/RISS2021-001006