Journal title MERCATI E COMPETITIVITÀ
Author/s Ilaria Brocanello, Marina Gigliotti, Andrea Prencipe
Publishing Year 2013 Issue 2013/3 Language Italian
Pages 23 P. 83-105 File size 800 KB
DOI is like a bar code for intellectual property: to have more infomation click here
Below, you can see the article first page
If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits
FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.
The current economic downturn, a consequence of the financial crisis of 2008- 2009, has had a profound effect on businesses at a time of great global interdependence. This paper aims to analyze the experience of a medium-sized Umbrian business, and in particular the effect of the economic crisis, with regard to changes in competitive strategy in the post-crisis global context. The paper offers two keys for interpretation: the first concerns an analysis of company history, through a breakdown of the emergence, consolidation and transformation of internal expertise; the second focuses on strategy, and outlines the company’s competitive strategies before the crisis, action taken in dealing with the downturn, and any organizational changes that have taken place as a result, through the study of the company’s planned post-crisis development trajectory.
Keywords: Economic crisis, medium-sized enterprises, competitive strategies, core competencies, internationalization, resources
Ilaria Brocanello, Marina Gigliotti, Andrea Prencipe, Internazionalizzazione, trasformazione delle core competence e post crisi economica: il caso della Bimal Srl in "MERCATI E COMPETITIVITÀ" 3/2013, pp 83-105, DOI: 10.3280/MC2013-003006