Modern society shows a very strong need to look for a "dynamic equilibrium be-tween local capital and the demand for well-being". This transition towards sus-tainability requires the beginning of a process that is able to satisfy, in every eco-nomic cycle, the demand for well-being and the replicability of the "four stocks of capital". The paper shows how the implementation of what Pearce and Turner called a "Circular Economic System" can make this possible, and highlights how new strat-egies for the adoption of a "Circular Economic Model" represent the condition for the circularity of development models.
Moreover, the paper discusses how, given a radical change of strategy on a global and local level, the implementation of a circular process in rural areas to create in-dividual and collective well-being allows these areas to offer an important contri-bution to the transition.
Keywords: well-being, sustainability’s transition, circular economic model, rural area.