Market niche strategy in a high tech sector: the Esaote case
Journal title MERCATI E COMPETITIVITÀ
Author/s Cinzia Panero
Publishing Year 2013 Issue 2013/3
Language Italian Pages 24 P. 127-150 File size 519 KB
DOI 10.3280/MC2013-003008
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In recent years many studies have outlined the relevance of medium-sized companies in the Italian economy, but the recent recession may jeopardize their development. The paper, based on the case analysis of a company, Esaote, aims at analysing the competitive strategies and organizational solutions adopted by this firm to develop in a high tech sector. The case underlines the relevance of R&S, internationalization and dynamic focalization, and, above all, the company capacity of promptly redesigning its network, to react and anticipate threats and opportunities from the market.
Keywords: High tech sector, medium-sized companies, competitiveness, supply network, case study, recession
Cinzia Panero, Strategie di nicchia in un settore ad alta tecnologia: il caso Esaote in "MERCATI E COMPETITIVITÀ" 3/2013, pp 127-150, DOI: 10.3280/MC2013-003008