Peer Reviewed Journal Submit a paper

MERCATI & COMPETITIVITÀ The Journal of the Italian Marketing Association ISSN 1826-7386 , ISSNe 1972-4861 This Journal is no more published by FrancoAngeli Printed issue price (also old issues): € 40,00 E-book issue price (also old issues): € 34,50 Since 2019 this journal has become Open Access Click here to access the articles

Free PDF

Pay per view access

Issue available as e-book

Issue 4/2018

Buy the issue as e-book

	Maria Vernuccio, What is happening to the brand?
	Annamaria Tuan, Sebastiano Grandi, Emerging trends in qualitative research. A focus on Social Media
	Ksenia Silchenko, The other "meta" of meta-analysis: Qualitative and text-based approaches to "analysis of analyses" in marketing
	Francesca Negri, A (Social Media) picture is worth a thousand words
	Ludovica Moi, Moreno Frau, Francesca Cabiddu, Exploring the Role of NVivo Software in Marketing Research
	Ilenia Confente, Ivan Russo, Qualitative Comparative Analysis (QCA): A useful methodological tool for research in the social sciences. An example from the online word-of-mouth context
	Silvia Biraghi, Rossella Chiara Gambetti, How to use digital diaries in data collection to engage networked consumers
	Roberta De Michele, Gianluca Marchi, Influencer identification and selection on social networking sites: An analysis on Instagram
	Book reviews

Issue 3/2018

Buy the issue as e-book

	Sebastiano Grandi, A new approach to Marketing Channel Relationship
	Alfonso Siano, Chiara Luisa Cantù, Re-discovering dual marketing: Internet’s contribution
	Francesca Conte, Agostino Vollero, CEOs of dual marketers organizations: Communication and reputation management issues
	Maria Giovanna Confetto, Maddalena Della Volpe, Claudia Covucci, Dual marketers and sustainability communication. Empirical evidence from corporate websites
	Maria Antonella Ferri, Maria Palazzo, Dual marketing communications: Enriching channel value network with a multi-channel strategic communication
	Cristina Mele, Tiziana Russo Spena, Marco Tregua, Mariarosaria Coppola, Marialuisa Marzullo, What about the Internet of Everything? An exploratory study in E-health
	Riccardo Rialti, Lamberto Zollo, Maria Carmen Laudano, Cristiano Ciappei, Social media brand communities and brand value co-creation: Evidences from Italy
	Francesco Polese, Debora Sarno, Orlando Troisi, Mara Grimaldi, From B2B to A4A: An Integrated Framework for Viable Value Co-Creation
	Daniele Dalli, Annamaria Tuan, David D’Acunto, How online reviewers and actual customers evaluate their shopping experiences. Evidence from an international retail chain
	Reviews

Issue 2/2018

Buy the issue as e-book

	Daniele Dalli, Alberto Mattiacci, Editorial
	Mauro Cavallone, Daniela Andreini, Giuseppe Pedeliento, Francesca Magno, Legitimizing the contribution of marketing to firms’ success: An exploratory investigation of marketing professionals
	Fabrizio Mosca, Bernardo Bertoldi, Chiara Giachino, Margherita Stupino, Facebook and Twitter, social networks for culture. An investigation on museums
	Maria Antonietta Raimondo, Stefania Farace, Gaetano "Nino" Miceli, User-Generated Systems of Signs and Meanings in Product Customization: Taxonomies and Research Directions
	Nicolas Papadopoulos, Yara Ibrahim, Alessandro De Nisco, Maria Rosaria Napolitano, The Role of Country Branding in Attracting Foreign Investment: Country Characteristics and Country Image
	Veronica Giuliani, Nathalie Colasanti, Rocco Frondizi, Manuela Barreca, Civic crowdfunding, social marketing and the co-creation of public value
	Alessandro Augurio, Laura Castaldi, Felice Addeo, Servitization in managerial literature: A content analysis
	Gennaro Iasevoli, Book Reviews

Issue 1/2018

Buy the issue as e-book

	Daniele Dalli, The M&C assessment: Found in translation
	Matteo Corciolani, Stefania Borghini, Daniele Scarpi, Buying, renting, and sharing: Investigating new forms of acquisition
	Francesca De Canio, Davide Pellegrini, Elisa Martinelli, Is the collaborative consumption the new buying? Social and economic aspects influencing collaborative consumption
	Giovanna Magnani, Tommaso Bertolotti, Antonella Zucchella, Cognitive aspects of car sharing in Millennials. Active sharers and reluctant users
	Marco Pichierri, Daniele Scarpi, Gabriele Pizzi, To buy or to rent? An experimental study on the antecedents of consumers’ acquisition-mode decisions
	Imante Markeviciute, Aukse Blazenaite, Francesca Vicentini, Paolo Boccardelli, Dynamic Capabilities for Open Innovation: The Role of Customer Mindset in Launching an Internet TV
	Sabrina Latusi, Marcello Tedeschi, Cristina Zerbini, Sexual stimuli in advertising: The opposite sex effect
	Francesco Crisci, "From Objects to Things" in the World of Aldus Manutius (1494-1515): Renaissance Publishing, and Institutional Dynamics in Markets
	Reviews
	Elenco Referee 2017

Table of contents

2018   2017   2016   2015   2014   2013   2012   2011   2010   2009   2008   2007   2006   2005   2004