MERCATI & COMPETITIVITÀ


Peer Reviewed Journal
MERCATI & COMPETITIVITÀ
The Journal of the Italian Marketing Association

ISSN 1826-7386 , ISSNe 1972-4861

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Prezzo fascicolo (inclusi arretrati): € 40,00
Prezzo fascicolo e-book (inclusi arretrati): € 34,50


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Fascicolo 4/2018 
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  Maria Vernuccio, What is happening to the brand?
  Annamaria Tuan, Sebastiano Grandi, Emerging trends in qualitative research. A focus on Social Media
  Ksenia Silchenko, The other "meta" of meta-analysis: Qualitative and text-based approaches to "analysis of analyses" in marketing
  Francesca Negri, A (Social Media) picture is worth a thousand words
  Ludovica Moi, Moreno Frau, Francesca Cabiddu, Exploring the Role of NVivo Software in Marketing Research
  Ilenia Confente, Ivan Russo, Qualitative Comparative Analysis (QCA): A useful methodological tool for research in the social sciences. An example from the online word-of-mouth context
  Silvia Biraghi, Rossella Chiara Gambetti, How to use digital diaries in data collection to engage networked consumers
  Roberta De Michele, Gianluca Marchi, Influencer identification and selection on social networking sites: An analysis on Instagram
  A cura della Redazione, Book reviews


Fascicolo 3/2018 
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  Sebastiano Grandi, A new approach to Marketing Channel Relationship
  Alfonso Siano, Chiara Luisa Cantù, Re-discovering dual marketing: Internet’s contribution
  Francesca Conte, Agostino Vollero, CEOs of dual marketers organizations: Communication and reputation management issues
  Maria Giovanna Confetto, Maddalena Della Volpe, Claudia Covucci, Dual marketers and sustainability communication. Empirical evidence from corporate websites
  Maria Antonella Ferri, Maria Palazzo, Dual marketing communications: Enriching channel value network with a multi-channel strategic communication
  Cristina Mele, Tiziana Russo Spena, Marco Tregua, Mariarosaria Coppola, Marialuisa Marzullo, What about the Internet of Everything? An exploratory study in E-health
  Riccardo Rialti, Lamberto Zollo, Maria Carmen Laudano, Cristiano Ciappei, Social media brand communities and brand value co-creation: Evidences from Italy
  Francesco Polese, Debora Sarno, Orlando Troisi, Mara Grimaldi, From B2B to A4A: An Integrated Framework for Viable Value Co-Creation
  Daniele Dalli, Annamaria Tuan, David D’Acunto, How online reviewers and actual customers evaluate their shopping experiences. Evidence from an international retail chain
  A cura della Redazione, Reviews


Fascicolo 2/2018 
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  Daniele Dalli, Alberto Mattiacci, Editorial
  Mauro Cavallone, Daniela Andreini, Giuseppe Pedeliento, Francesca Magno, Legitimizing the contribution of marketing to firms’ success: An exploratory investigation of marketing professionals
  Fabrizio Mosca, Bernardo Bertoldi, Chiara Giachino, Margherita Stupino, Facebook and Twitter, social networks for culture. An investigation on museums
  Maria Antonietta Raimondo, Stefania Farace, Gaetano "Nino" Miceli, User-Generated Systems of Signs and Meanings in Product Customization: Taxonomies and Research Directions
  Nicolas Papadopoulos, Yara Ibrahim, Alessandro De Nisco, Maria Rosaria Napolitano, The Role of Country Branding in Attracting Foreign Investment: Country Characteristics and Country Image
  Veronica Giuliani, Nathalie Colasanti, Rocco Frondizi, Manuela Barreca, Civic crowdfunding, social marketing and the co-creation of public value
  Alessandro Augurio, Laura Castaldi, Felice Addeo, Servitization in managerial literature: A content analysis
  Gennaro Iasevoli, Book Reviews


Fascicolo 1/2018 
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  Daniele Dalli, The M&C assessment: Found in translation
  Matteo Corciolani, Stefania Borghini, Daniele Scarpi, Buying, renting, and sharing: Investigating new forms of acquisition
  Francesca De Canio, Davide Pellegrini, Elisa Martinelli, Is the collaborative consumption the new buying? Social and economic aspects influencing collaborative consumption
  Giovanna Magnani, Tommaso Bertolotti, Antonella Zucchella, Cognitive aspects of car sharing in Millennials. Active sharers and reluctant users
  Marco Pichierri, Daniele Scarpi, Gabriele Pizzi, To buy or to rent? An experimental study on the antecedents of consumers’ acquisition-mode decisions
  Imante Markeviciute, Aukse Blazenaite, Francesca Vicentini, Paolo Boccardelli, Dynamic Capabilities for Open Innovation: The Role of Customer Mindset in Launching an Internet TV
  Sabrina Latusi, Marcello Tedeschi, Cristina Zerbini, Sexual stimuli in advertising: The opposite sex effect
  Francesco Crisci, "From Objects to Things" in the World of Aldus Manutius (1494-1515): Renaissance Publishing, and Institutional Dynamics in Markets
  A cura della Redazione, Reviews (Recensioni)
  A cura della Redazione, Elenco Referee 2017


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