The essay reflects on citizens’ proximity mediated by personal and community technologies. Once distinct technologies, now in an unprecedented mix, that creates a space and a time that are parallel and interfering, generated by users themselves. A third channel that goes beyond private communication, a non-public sociability but communitybased, characterized by personal and informal exchanges. The essay presents the project In Media Loci, which focused on two fields very representatives for Italy: the network of small towns scattered throughout the territory and cultural heritage, investigating the relationship between local communities and the new digital spaces that locative technologies are defining.