Positive and negative aspects of marketing models in the assessment of the sustainability problems in the transport sector

Journal title MERCATI E COMPETITIVITÀ
Author/s Gianni Cozzi
Publishing Year 2013 Issue 2012/4
Language Italian Pages 22 P. 147-168 File size 514 KB
DOI 10.3280/MC2012-004009
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

The medium-term (2030) scenarios concerning the territorial mobility growth of people and goods on a global scale agree on a considerable increase of energy consumption and of harmful emissions (in particular of carbon emissions). The transport sector is responsible for this increase, in spite of many technological and organizational innovations. After the description of this scenario, the paper analyses the marketing models more adopted in the transport sector, and it evaluates their positive and negative aspects in the assessment of the sustainability problems of the growth in this specific business area.

Keywords: Environmental sustainability, energy sustainability, transports, infrastructure nodes, infrastructure networks, expectation scenarios

Gianni Cozzi, Pregi e limiti dei modelli di marketing nell’intercettare i problemi della sostenibilità nel settore dei trasporti in "MERCATI E COMPETITIVITÀ" 4/2012, pp 147-168, DOI: 10.3280/MC2012-004009