Innovazione e commercializzazione nei settori tradizionali: alcuni spunti di politica industriale
Journal title ECONOMIA E POLITICA INDUSTRIALE
Author/s Ornella Tarola, Sandro Trento
Publishing Year 2009 Issue 2009/3
Language Italian Pages 25 P. 97-121 File size 641 KB
DOI 10.3280/POLI2009-003006
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Innovation and marketing in traditional sectors: some industrial policy implications - In an environment with increasing competition, the importance of taking care of customers through marketing, high quality service and after sale support has been shown to be crucial for getting competitive advantage. In spite of the clear evidence that technical innovations are not, by themselves, a guarantee of business success, a high number of firms in Italy seem not to pay attention to those factors affecting the level of perceived quality and still invest only in technical change and new equipment. In this paper, taking into account the Swedish experience in terms of industrial policy, we develop an analytical framework useful for a policy toward marketing innovation.
Keywords: two-sided market, innovation, industrial policy
Parole chiave: innovazione, effetti incrociati di rete, politica industriale
Jel Classification: L29 - L93
Ornella Tarola, Sandro Trento, Innovazione e commercializzazione nei settori tradizionali: alcuni spunti di politica industriale in "ECONOMIA E POLITICA INDUSTRIALE " 3/2009, pp 97-121, DOI: 10.3280/POLI2009-003006