The Customer's Process of Value Creation
Journal title MERCATI E COMPETITIVITÀ
Author/s Annika Ravald
Publishing Year 2010 Issue 2010/1
Language English Pages 14 P. 41-54 File size 874 KB
DOI 10.3280/MC2010-001005
DOI is like a bar code for intellectual property: to have more infomation
click here
Below, you can see the article first page
If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits
FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.
The purpose of this paper is to analyse value creation from the customer’s perspective with an aim to learn how value emerges for the customer. The author provides empirical findings on customer value and value creation and adds to the present knowledge on value and value creation. The findings show that value for the customer emerges in a variety of activities related to use and ownership, but that use and ownership are not equivalent to value creation as value does not always emerge. Based on the findings from empirical and theoretical sources, the author concludes that value could be defined as a positive emotional response and it is proposed that market offerings and relations to service providers do not contribute to the customer’s process of value creation until a personal meaning has been ascribed to them by the customer.
Keywords: Value, process of value creation, customer, axiology
- Tourism Experience Network: Co‐creation of Experiences in Interactive Processes Chouki Sfandla, Peter Björk, in International Journal of Tourism Research /2013 pp.495
DOI: 10.1002/jtr.1892 - Managing advertising agency client partnerships for value co-creation: Characteristics, categories, and challenges Montserrat Díaz-Méndez, Michael Saren, in Marketing Theory /2019 pp.9
DOI: 10.1177/1470593118772214 - Service as business logic: implications for value creation and marketing Christian Grönroos, Annika Ravald, in Journal of Service Management /2011 pp.5
DOI: 10.1108/09564231111106893 - Dienstleistungen im Gesundheitssektor Michael Kleinaltenkamp, Ilias Danatzis, Carolin Wernicke, pp.59 (ISBN:978-3-658-02957-9)
- More than a snapshot: dynamic value-in-use emergence in e-services Nicole Bulawa, Frank Jacob, in Electronic Markets /2022 pp.2471
DOI: 10.1007/s12525-021-00502-2 - Co‐creation and learning in health‐care service development Rohit Verma, Mattias Elg, Jon Engström, Lars Witell, Bozena Poksinska, in Journal of Service Management /2012 pp.328
DOI: 10.1108/09564231211248435 - Broadening the understanding of the role of consumer services in the circular economy: Toward a conceptualization of value creation processes Jean-Paul Peronard, Anne Gammelgaard Ballantyne, in Journal of Cleaner Production 118010/2019 pp.118010
DOI: 10.1016/j.jclepro.2019.118010 - Being social for social: a co-creation perspective Associate Professor Francesco Polese, Associa, Marco Tregua, Tiziana Russo-Spena, Claudia Casbarra, in Journal of Service Theory and Practice /2015 pp.198
DOI: 10.1108/JSTP-09-2013-0183 - How improved understanding of what constitutes “value” may lead to better underpinning of corporate social responsibility (CSR) Neil Richardson, Michael Cassop Thompson, in Journal of Global Responsibility /2024 pp.1
DOI: 10.1108/JGR-10-2022-0115 - Knowledge Management in Organisations Uwe V. Riss, Michael Ziegler, Lindsay J. Smith, pp.160 (ISBN:978-3-031-07919-1)
- Resource Integration of Service Providers and Utilization of Service Scripts in Value Co-Creation Makiko Aso, in Japan Marketing Review /2021 pp.47
DOI: 10.7222/marketingreview.2021.006
Annika Ravald, The Customer's Process of Value Creation in "MERCATI E COMPETITIVITÀ" 1/2010, pp 41-54, DOI: 10.3280/MC2010-001005