Il processo di selezione dei mercati esteri per le piccole e medie imprese

Barbara Francioni

doi:10.3280/MC2010-004003

International Market Selection for SMEs

Journal title MERCATI E COMPETITIVITÀ
Author/s Barbara Francioni
Publishing Year 2010 Issue 2010/4
Language Italian Pages 24 P. 21-44 File size 510 KB
DOI 10.3280/MC2010-004003
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The purpose of this paper was to examine the internationalization of small and medium- sized enterprises (SMEs) in relation to international market selection (IMS). To accomplish this, an investigation of the SMÈs behavior during IMS was conducted. Data was collected during 221 owner/manager SME interviews in Italy. The results revealed some discrepancies between theoretical contributions and SMÈs behavior, showing an high degree of diffusion of passive behavior during IMS, a serial expansion and a high preference in performing International Market and Entry Mode Selection processes contemporaneously or without any logic.

Keywords: International Market Selection, Entry Mode Selection; Small and medium size enterprise; internationalization; international strategy

Barbara Francioni, Il processo di selezione dei mercati esteri per le piccole e medie imprese in "MERCATI E COMPETITIVITÀ" 4/2010, pp 21-44, DOI: 10.3280/MC2010-004003