Marketing in an experiential perspective: Toward the "Experience Logic"

Journal title MERCATI & COMPETITIVITÀ
Author/s Tonino Pencarelli
Publishing Year 2017 Issue 2017/2
Language English Pages 8 P. 7-14 File size 427 KB
DOI 10.3280/MC2017-002001
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Tonino Pencarelli, Marketing in an experiential perspective: Toward the "Experience Logic" in "MERCATI & COMPETITIVITÀ" 2/2017, pp 7-14, DOI: 10.3280/MC2017-002001