Economia - Ricerche

Creativity is neither a magical phenomenon nor is it merely generated by individuals endowed with flair and vision. This book aims to offer a new perspective, particularly addressing the issue from an organizational standpoint. How is innovation generated in a workplace during a creative process in the cultural industries? After analysing theories on creativity and reviewing the relevant literature, the book evaluates a specific case from an organizational perspective: the Teatro dell’Opera di Roma, which serves as an emblem for all cultural and creative industries.