Consumi e autorappresentazioni nel Novecento: La famiglia in posa

Author/s Daniela Calanca
Publishing Year 2007 Issue 2006/23
Language Italian Pages 11 P. 117-127 File size 200 KB
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

The Family Pose. Consumption and self-representation in the twentieth century This article examines the relationship between Italian families and consumption in the post-war boom through the study of visual sources, particularly photography. It focuses on the social meanings and uses of photography, and on family albums as a meeting point between the history of public and private. From the 1950s Italian families used photography as a record of their increased wealth, and represented themselves as consumer families. Symbols of the economic boom are depicted: Vespas, cars, holiday destinations. Families wanted to show themselves as having overcome the age of war and misery: these images had the role of representing Italians not as they were but as they would have liked to be. Popular magazines reflected a similar use of photography, enabling Italians to forget about the hardships of wartime, and offering images of smiling actresses and frivolous lives centred around consumer goods.

Daniela Calanca, Consumi e autorappresentazioni nel Novecento: La famiglia in posa in "MEMORIA E RICERCA " 23/2006, pp 117-127, DOI: