Immagini, marketing urbano, percezioni diffuse

Author/s Luca Davico
Publishing Year 2007 Issue 2006/81 Language Italian
Pages 16 P. 35-50 File size 95 KB
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Today the towns compete to attract investments and resources, organizing city marketing strategies to improve own national and international images. This paper present the results of research on the Italian metropolis images, on their importance in the mass media, on the knowledge and attention levels in the public opinion of Italy, Germany, France, Great Britain.

Luca Davico, Immagini, marketing urbano, percezioni diffuse in "SOCIOLOGIA URBANA E RURALE" 81/2006, pp 35-50, DOI: