La rivoluzione inavvertita del web sociale e i consumatori connessi

Author/s Artieri Giovanni Boccia
Publishing Year 2010 Issue 2009/116 Language Italian
Pages 10 P. 53-62 File size 275 KB
DOI 10.3280/SL2009-116006
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The unperceived revolution of social web and the linked consumers This paper analyzes the emerging reality of consumption defined by networked publics/consumers. The concept of networked publics refers to a different relation between cultural practices, social relations and evolution of media toward a digital connection. He’s an alternative to terms such as audience or consumers and underline the evolution of the forms of people’s connections by media. Now publics are communicating more and more through complex networks that are bottom-up, top-down, as well as side-to-side. Publics can be reactors, (re)makers and (re)distributors, engaging in shared culture and knowledge through discourse and social exchange as well as through acts of media reception.

Keywords: Networked publics, convergence culture, consumption, communication, Web 2.0

Artieri Giovanni Boccia, La rivoluzione inavvertita del web sociale e i consumatori connessi in "SOCIOLOGIA DEL LAVORO " 116/2009, pp 53-62, DOI: 10.3280/SL2009-116006