Psicologia, pubblicità e guerra

Author/s Aldo Giannuli
Publishing Year 2013 Issue 2013/25 Language Italian
Pages 9 P. 139-147 File size 145 KB
DOI 10.3280/COST2013-025010
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In the past century the application of mass psychology radically changed the economics, the politics and the war. Starting from the experience of the First World War, the interest in collective phenomena has been intertwined with the capitalist need to expand market and consumption, and identify consumers no longer as individuals but as social groups. This paper examines the interplay between mass psychology, economics and secret services. To this goal, it examines some of the key figures in this connection including Edward Bernays, Freud nephew, and Sergei Stepanovich Chakotin.

Keywords: Advertising, war, mass psychology, behaviour psychology

Aldo Giannuli, Psicologia, pubblicità e guerra in "COSTRUZIONI PSICOANALITICHE" 25/2013, pp 139-147, DOI: 10.3280/COST2013-025010