The Jolie effect: risk and body image. Networks, information and transformations of predictive medicine
Journal title SOCIOLOGIA DELLA COMUNICAZIONE
Author/s Raffaele Federici
Publishing Year 2014 Issue 2014/48
Language Italian Pages 8 P. 68-75 File size 128 KB
DOI 10.3280/SC2014-048007
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The author aims to look at the issue of a new "communication frontier" created by the possibility of having the entire sequence of the human genome. This "frontier" represents a complex communicative context in which the relationship between social actor, media, scientific research and medical risks to become a real battleground between power and languages. Any communication of health implies the need to inform effectively the public and decision-makers who are not necessarily experts, even more generally "non-experts", with a non-trivial language that simplifies the "expert knowledge" in a world characterized oriented toward a complex hyper-specializations .
Keywords: Public Health Genomics, information, expert knowledge, predictive medicine, organization.
Raffaele Federici, Effetto Jolie: rischio e immagine corporea. Reti, informazioni e trasformazioni della medicina predittiva in "SOCIOLOGIA DELLA COMUNICAZIONE " 48/2014, pp 68-75, DOI: 10.3280/SC2014-048007