An analysis of factors influencing the online presence in distant countries: the case of italian fashion brands in china
Journal title MERCATI & COMPETITIVITÀ
Author/s Francesca Checchinato, Giulia Zanichelli
Publishing Year 2016 Issue 2016/3
Language Italian Pages 23 P. 45-67 File size 471 KB
DOI 10.3280/MC2016-003004
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The aim of the paper is to examine some of the factors that could potentially affect a firm’s online presence in international distant markets. More specifically, the study focuses on Italian fashion firms that operate in China, and examines the impact of firm’s size, experience, and positioning (luxury brand or not) on the adoption of a digital presence in this emerging country.
Keywords: Internet, Social Media, China, Internet Marketing, Emerging narkets, Internationalization.
- Exploring the online presence of food SMEs: a study on configurations and determinants in the north-east of Italy Francesca Checchinato, Vladi Finotto, Christine Mauracher, in Cogent Business & Management 2398190/2024
DOI: 10.1080/23311975.2024.2398190
Francesca Checchinato, Giulia Zanichelli, An analysis of factors influencing the online presence in distant countries: the case of italian fashion brands in china in "MERCATI & COMPETITIVITÀ" 3/2016, pp 45-67, DOI: 10.3280/MC2016-003004