L’interfaccia Accounting-Marketing. Il ruolo del controller e dei sistemi informativi nella Customer Profitability Analysis

Titolo Rivista MANAGEMENT CONTROL
Autori/Curatori Luca Ianni, Armando Della Porta, Fabrizio Barbarossa
Anno di pubblicazione 2022 Fascicolo 2022/2
Lingua Italiano Numero pagine 26 P. 165-190 Dimensione file 294 KB
DOI 10.3280/MACO2022-002008
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Keywords:Management information systems, Digital marketing, Strategic accounting, Customer profitability analysis, Accounting-Marketing interface, Case study

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Luca Ianni, Armando Della Porta, Fabrizio Barbarossa, L’interfaccia Accounting-Marketing. Il ruolo del controller e dei sistemi informativi nella Customer Profitability Analysis in "MANAGEMENT CONTROL" 2/2022, pp 165-190, DOI: 10.3280/MACO2022-002008