Journal title SOCIOLOGIA E RICERCA SOCIALE
Author/s Maria Paola Faggiano
Publishing Year 2023 Issue 2023/131 Language Italian
Pages 19 P. 109-127 File size 245 KB
DOI is like a bar code for intellectual property: to have more infomation click here
Below, you can see the article first page
If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits
FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.
This article is aimed at reconstructing the long-term strategy of the Italian right, where electoral loyalty stems from a winning mixture of choices, includ- ing the transition from language that was originally a shouting match to one of «forebearance». To check the hypothesis of the change of register, we focus on the digital campaigns launched during the 2018 and 2022 Italian parliamentary elections by the main forces in the field. The social platform of reference is that of Facebook and the research tool used to make systematic comparisons between data over time, looking both at the text in the strict sense, both its visual and audiovisual equipment, is a form of analysis of the content as inquiry. We take a closer look at Fratelli d’Italia (Brothers of Italy) the political party that was a «driving force» in the evolutionary path of political discourse of the Italian right.
Maria Paola Faggiano, Da urlate a «ben temperate»: le parole della destra. Focus sulle digital campaign 2018-2022 in "SOCIOLOGIA E RICERCA SOCIALE " 131/2023, pp 109-127, DOI: 10.3280/SR2023-131008