TY - JOUR PY - 2015 SN - 1971-8446 T1 - La politica delle tre «P»: personalizzazione, populismo e popolarizzazione in dieci anni di elezioni europee JO - SOCIOLOGIA E RICERCA SOCIALE DA - 9/17/2015 12:00:00 AM DO - 10.3280/SR2015-107004 UR - http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=54691 AU - Ruggiero, Christian SP - 71 EP - 116 IS - 107 VL - XXXVI LA - IT AB - The European elections of 2014 are a mix of established electoral practices and innovative campaign strategies, which take the form of formulas of political communication arising from different doses of the same three basic ingredients: personalization of leadership, populist rhetoric, popularization of politics. More and less explicit traces of these elements can be found in the recipes of the major competitors, Matteo Renzi, Beppe Grillo and Silvio Berlusconi, and are hereby identified through a quantitative and qualitative analysis of the language used while they were hosted at the Italian popular TV talk-show Porta a Porta, a few days before the elections and in identical television conditions. To verify the relevance of these three elements identified, in the formulas of Italian political communication over the past decade, six more episodes of the same program on elections for the European Parliament in 2009 and 2004 were selected in order to analyze the language used in speeches of the leftwing, right-wing and anti-system political leaders of the time PB - FrancoAngeli ER -