Il commercio elettronico: il consumo immateriale

Journal title SOCIOLOGIA DEL LAVORO
Author/s Roberto Brognara
Publishing Year 2006 Issue 2005/99 Language Italian
Pages 10 P. File size 26 KB
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Consumption has always been made of material things. On an archetypal level, it is possession; and possession presupposes something tangible. It was like this until a few years ago, before that new forms and structural components of consumption started moving away from their original physical dimension and losing portions of materiality. With Internet, the entire consumption process has become virtual. Both society and economy, which are becoming virtual as well, find in the Web not only a natural sphere of development, but also an opportunity to test innovative models. Models that rely on the absence or reduction of the most important traits of consumer materiality.

Roberto Brognara, Il commercio elettronico: il consumo immateriale in "SOCIOLOGIA DEL LAVORO " 99/2005, pp , DOI: