Innovazione e commercializzazione nei settori tradizionali: alcuni spunti di politica industriale

Journal title ECONOMIA E POLITICA INDUSTRIALE
Author/s Ornella Tarola, Sandro Trento
Publishing Year 2009 Issue 2009/3
Language Italian Pages 25 P. 97-121 File size 641 KB
DOI 10.3280/POLI2009-003006
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

Innovation and marketing in traditional sectors: some industrial policy implications - In an environment with increasing competition, the importance of taking care of customers through marketing, high quality service and after sale support has been shown to be crucial for getting competitive advantage. In spite of the clear evidence that technical innovations are not, by themselves, a guarantee of business success, a high number of firms in Italy seem not to pay attention to those factors affecting the level of perceived quality and still invest only in technical change and new equipment. In this paper, taking into account the Swedish experience in terms of industrial policy, we develop an analytical framework useful for a policy toward marketing innovation.

Keywords: two-sided market, innovation, industrial policy

Parole chiave: innovazione, effetti incrociati di rete, politica industriale

Jel Classification: L29 - L93

Ornella Tarola, Sandro Trento, Innovazione e commercializzazione nei settori tradizionali: alcuni spunti di politica industriale in "ECONOMIA E POLITICA INDUSTRIALE " 3/2009, pp 97-121, DOI: 10.3280/POLI2009-003006