Le forme della seduzione. Modelli comunicativi nelle pubblicità di abbigliamento femminile

Journal title SOCIOLOGIA DEL LAVORO
Author/s Germana Galoforo
Publishing Year 2006 Issue 2004/93
Language Italian Pages 10 P. File size 26 KB
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Forms of seduction. Communicative models in female garments ads The vogue is imitation and differentiation even in the style of communication. The vogue advertising is without headline and bodycopy in order to free the interpretative cooperation of the reader. But some critic says that without any conceptualization and following only the evocative power of the image the communication is not impressive and unable to be reminded. The IULM research in late spring 2002 showed that the scenario is implausible because all the emphasis is focused on the garment as pure expression.

Germana Galoforo, Le forme della seduzione. Modelli comunicativi nelle pubblicità di abbigliamento femminile in "SOCIOLOGIA DEL LAVORO " 93/2004, pp , DOI: