Lo stile e la merce: la ricezione della moda italiana in Gran Bretagna e negli Stati Uniti

Journal title MEMORIA E RICERCA
Author/s Stephen Gundle
Publishing Year 2007 Issue 2006/23
Language Italian Pages 22 P. 95-116 File size 232 KB
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This article explores the way in which Italian fashion has been presented and employed in the public sphere in Britain and the United States. Special attention is paid to the construction of the media image of Italian brands and the influence of the specific dynamics of the retail sector in these markets. It demonstrates that while Italian fashion is able to rely on an array of appeals to foreign audiences, it is unable to control the perceptions and uses which derive from cultural contexts that are significantly different from the Italian one.

Stephen Gundle, Lo stile e la merce: la ricezione della moda italiana in Gran Bretagna e negli Stati Uniti in "MEMORIA E RICERCA " 23/2006, pp 95-116, DOI: