Influenza delle caratteristiche individuali nella valutazione dell'efficacia dei messaggi persuasivi sul rischio stradale negli adolescenti

Journal title PSICOLOGIA DELLA SALUTE
Author/s Manuela Zambianchi
Publishing Year 2007 Issue 2006/2
Language Italian Pages 14 P. 5-18 File size 262 KB
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The study analysed the importance of some individual characteristics on elaborating and evaluating the persuasive efficacy of two messages concerning risky driving among adolescents. Characteristics of the message as vividness, narrative complexity and the clarity of consequences correlate with its dissuasive efficacy. Future time perspective, past behaviours and the perception of seriousness of risky driving are the individual variables that emerge as implicated in a positive evaluation of the video messages.

Manuela Zambianchi, Influenza delle caratteristiche individuali nella valutazione dell'efficacia dei messaggi persuasivi sul rischio stradale negli adolescenti in "PSICOLOGIA DELLA SALUTE" 2/2006, pp 5-18, DOI: