Il caso Fiat Mirafiori. Ricostruire il radicamento: il global player e le istituzioni locali

Il caso Fiat Mirafiori. Ricostruire il radicamento: il global player e le istituzioni locali - During the last 20 years, the automotive sector went through a number of important technological and organizational changes. Around 2000 Fiat falls in a deep crisis, whose roots can be found most of all in the lack of strategic anticipation: its top management was unable to anticipate the change, and its vision of company’s and market’s evolution was completely inadequate. A different interpretation of strategic anticipation can be proposed if we take into account local actors and local government: strategic anticipation can be recognised here in a quite shared vision of local system’s future (position of the region in interna- tional competition, more or less decisive deep presence of automotive vs. "new" sectors, of industrial vs. service occupation ecc.). The most innovative feature of Fiat Auto restructuring is probably the intervention of local public actors (especially the regional and urban governments), in the form of the purchase of Mirafiori’s unused areas and in the following constitution of an agency for their management. Even if this intervention was certainly not decisive for the rescue of Fiat, it certainly had a very strong influence in the rescue of Mirafiori plant whose further contraction was at the time very probable because it guaranteed the installation of a new production line in Turin.

Keywords: Restructurings, automotive, territorial embeddedness, global payer, local governance.

Valentina Pacetti, Il caso Fiat Mirafiori. Ricostruire il radicamento: il global player e le istituzioni locali in "STUDI ORGANIZZATIVI " 2/2009, pp 100-125, DOI: 10.3280/SO2009-002006