Farmer’s Markets: A New Form of Metropolitan Sociability
Journal title SOCIOLOGIA DELLA COMUNICAZIONE
Author/s Sonja Cappello, Linda Manzone
Publishing Year 2012 Issue 2012/43
Language Italian Pages 13 P. 190-202 File size 98 KB
DOI 10.3280/SC2012-043013
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Farmer’s markets, defined as places where fruits and vegetables are sold directly from producers to consumers, are considered to be relevant settings within the research field on consumption and social networks. The main purpose of this research was to understand the reasons behind the presence and the durability of farmer’s market in the capital city of Rome and the social relations that arise and originate amongst producers and consumers. The exchange of products and goods that takes place in the farmer’s market not only has a functional role, but is also embedded with a major sociological significance, such as to bring visitors to return. Finally these markets are characterized as spaces of conviviality, where consumption is not only intended as an alienating activity, but as time regained for pleasure and sociability.
Keywords: Farmer’s market, sociality, critical consumption, sociology of space
Sonja Cappello, Linda Manzone, Farmer’s market: una nuova forma di socialità metropolitana in "SOCIOLOGIA DELLA COMUNICAZIONE " 43/2012, pp 190-202, DOI: 10.3280/SC2012-043013