Territorial Corporate Identity and New Food Paradigms

Journal title RIVISTA DI STUDI SULLA SOSTENIBILITA'
Author/s Rosa Misso, Gian Paolo Cesaretti, Hanna Safwat Shakir
Publishing Year 2015 Issue 2015/2
Language English Pages 20 P. 11-30 File size 259 KB
DOI 10.3280/RISS2015-002003
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

The need to "feed the planet", and especially to do so in a sustainable way, requires the ability of firms to "make themselves system" for the well-being sustainability by changing their paradigm of development and contributing effectively to the creation and maintenance of a Sustainability Oriented Territory (SOT): their territory. With this in mind, this paper examines the strategy of territorial corporate identity as strategic response of the "enterprise system" of a territory to a new food paradigm (identitary, sustainable and based on a not segmented approach to wellbeing) and as action carrier for the creation and maintenance of a SOT.

Keywords: Well-being sustainability, corporate identity, territorial identity, territorial sustainability, enterprise system

  1. Aacker D.A. (2004). Leveraging the Corporate Brand. California Management Review, 46 (3).
  2. Acs Z., Audretsch D., Feldman M. (1994). R&D Spillovers and Recipient Firm Size. Review of Economics and Statistics, 76: 336-340.
  3. Anholt S. (2002). Foreword. Journal of Brand Management, 9 (4-5): 229-239.
  4. Anselin L., Varga A., Acs Z. (2000). Geographic and Sectoral Characteristic of Academic Knowledge Externalities. Papers in Regional Science, 79 (4): 435-443.
  5. Baker M.J., Balmer J.M.T. (1997). Visual Identity: Trappings or Substance? European Journal of Marketing, 31 (5).
  6. Balmer J.M.T., Gray E.R. (1999). Corporate Identity and Corporate Communications: Creating a Competitive Advantage. Corporate Communications: An International Journal, 4.
  7. Bick G., Jacobson M.C., Abratt R. (2003). The Corporate Identity Management Process Revisited. Journal of Marketing Management, 19.
  8. Bickerton D. (2000). Corporate Reputation versus Corporate Branding: the Realist Debate. Corporate Communications: an International Journal, 5 (1).
  9. Boulding K.E. (1956). General System Theory. The Skeleton of Science. Management Science, 1 (2).
  10. Burns T., Stalker G.M. (1961). The Management of Innovation. Tavistock, London.
  11. Caroli M.G. (2006). Il marketing territoriale. Strategie per la competitività sostenibile del territorio. FrancoAngeli, Milano.
  12. Cesaretti G.P. (2014), Thinking Sustainability – Global Approach and Sectoral Approach / Environmental issue – Food for sustainability and not just food. Rivista di studi sulla sostenibilità, 1: 11-21.
  13. Cesaretti G.P., de Angelis M.C., Misso R., Olleia A., Shakir Hanna Safwat H. (2015). Towards a Universal Right to Well-being Sustainability. Rivista di Studi sulla Sostenibilità, 1: 9-26.
  14. Child J., Rodriguez B. (2003). Corporate Governance and New Organizational Forms: Issues of Double and Multiple Agency. Journal of Management and Governance, 7-4.
  15. Christofakis M. (2001). Local development and regional policy. Papazisis, Athens.
  16. Cornelissen J., Harris P. (1999). Two Perspectives on Corporate Identity: as the Expression of the Corporate Personality and as the Essential Self. International Centre for Corporate Identity Studies Working Paper Series, University of Strathclyde.
  17. Donaldson T., Preston L.E. (1995). The stakeholder theory of the corporation: Concepts, evidence, and implications. Academy of Management Review, 20 (1): 65-91.
  18. Elisei P., Urbasofia R.U., Pascariu G. (2012). EU Approaches to Urban and Territorial Development in Times of Slow Growth: Case Studies from South East Europe. 48th ISOCARP Congress 2012.
  19. Fombrun C.J., Shanley M. (1990). What’s in a Name? Reputation Building and Corporate Strategy. Academy of Management Journal, 2.
  20. Freeman R.E. (1984). Strategic Management. A Stakeholder Approach. Pittman, Boston.
  21. Freeman R.E. (1994). The Politics of Stakeholder Theory: Some Future Directions. Business Ethics Quarterly, 4.
  22. Freeman R.E. (2004). The Stakeholder Approach Revisited. Zeitschrift für Wirtschafts-und Unternehmensethik, 5/3.
  23. Freeman R.E. (2010). Strategic Management: A stakeholder approach. Cambridge University Press, Cambridge.
  24. Grunig J. (1993). Image and Substance: From Symbolic to Behavioral Relationships. In: Balmer J.M.T., Greyser S.A., Revealing the Corporation. Routledge, London, 2003.
  25. Hankinson G. (2007). The management of destination brands: Five guiding principles based on recent developments in corporate branding theory. Journal of Brand Management, 14 (3): 240-254.
  26. Jaffe A.B. (1989). Real effects of academic research. American Economic Review, 79: 957-970.
  27. Kapferer J.N. (1997). Strategic Brand Management. Kogan Page, London. Kerr G. (2006). From destination brand to location brand. Journal of Brand Management, 13 (4/5): 276-283.
  28. Lang T., Heasman M. (2004). Food Wars: Public Health and the Battle for Mouths Minds and Markets. Earthscan, London.
  29. Lehmann E., Warning S., Weigand J. (2004). Governance Structure, Multidimensional Efficiency and Firm Profitability. Journal of Management and Governance, 8-3.
  30. Levidow L. (2015). European transitions towards a corporate-environmental food regime: Agro-ecological incorporation or contestation? Journal of Rural Studies, (40): 76-89.
  31. Luhmann N. (1984). Sistemi sociali. Fondamenti di una teoria generale. il Mulino, Bologna, 1990 (ed. orig.).
  32. Mastroberardino P. (2011). La governance del sistema impresa tra istituzionalizzazione e azione del soggetto imprenditoriale. Sinergie Italian Journal of Management, [S.l.]: 135-171.
  33. Misso R., Cesaretti G.P., Viola I. (2013). Sustainability of well-being, food systems and environmental issues. Quality – Access to Success, 14 (suppl. 1): 138-143.
  34. Monks R.A.G., Minow N. (2004). Corporate Governance. Blackwell Publishing, Hoboken, NJ (3rd ed.).
  35. Parsons T. (1937), The Structure of Social Action. McGraw-Hill, New York. Trad. it. La struttura dell’azione sociale, il Mulino, Bologna, 1986.
  36. Pedersen T., Thomsen S. (2003). Ownership Structure and Value of the Largest European Firms: the Importance of Owner Identity. Journal of Management and Governance, 7-1.
  37. Ricciardi C.A., Gambaro M. (1996). Economia dell’informazione e della comunicazione. Laterza, Roma-Bari.
  38. Sen A.K. (2004). Etica ed economia. Laterza, Roma-Bari.
  39. Siano A. (2001). Competenze e comunicazione del sistema d’impresa. Giuffrè, Milano.
  40. Trueman M., Klemm M., Giroud A. (2004). Can a City Communicate? Bradford as a Corporate Brand. Corporate Communications: An International Journal, 9 (4): 317-330.
  41. Varey R.J. (1998). Locating marketing within the corporate communication managing system. Journal of Marketing Communications, 4 (2): 177-190.
  42. Weigelt K., Camerer C. (1988). Reputation and Corporate Strategy: a Review of Recent Theory and Applications. Strategic Management Journal, 5.

  • Territorial competition and circular economy Gian Paolo Cesaretti, Rosa Misso, Hanna Safwat H. Shakir, in RIVISTA DI STUDI SULLA SOSTENIBILITA' 2/2017 pp.31
    DOI: 10.3280/RISS2017-002003

Rosa Misso, Gian Paolo Cesaretti, Hanna Safwat Shakir, Territorial Corporate Identity and New Food Paradigms in "RIVISTA DI STUDI SULLA SOSTENIBILITA'" 2/2015, pp 11-30, DOI: 10.3280/RISS2015-002003