Journal title MERCATI & COMPETITIVITÀ
Author/s Francesca Ceruti, Alice Mazzucchelli, Angelo Di Gregorio
Publishing Year 2016 Issue 2016/4
Language English Pages 21 P. 153-173 File size 136 KB
DOI 10.3280/MC2016-004009
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Keywords: E-commerce, social commerce, Italy, design features, qualitative research, business strategy
Francesca Ceruti, Alice Mazzucchelli, Angelo Di Gregorio, E-commerce or s-commerce? A managerial perspective on website design features in "MERCATI & COMPETITIVITÀ" 4/2016, pp 153-173, DOI: 10.3280/MC2016-004009