E-Commerce: between innovative business models and new skills requirements

Journal title ECONOMIA E SOCIETÀ REGIONALE
Author/s Angela Guglielmin
Publishing Year 2018 Issue 2017/3
Language Italian Pages 17 P. 131-147 File size 332 KB
DOI 10.3280/ES2017-003007
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

E-commerce, along with the strong growth, has highlighted significant innovations on the organizational and technological front but also a worrying mismatch between demand and supply of new skills. The required innovations, which concern the management of the ecommerce platform, information, marketing & sales and logistics, engage the entire organization by changing its orientation, operational processes, and relationships that it creates with the environment. The effects on professional requirements are of utmost importance and concern both the new managerial skills to guide the digital transformation and the specialized technical skills. This evolution calls into question the entire vocational education and training system that is now urged to integrate technical and humanistic knowledge. Investment in culture as a driving force for innovation also becomes important in coping with the growing polarization of skills, i.e. the wider gap between "high skills", technical and managerial, and "low-skills", manual and unqualified work, as well as the critical issues of redistribution of labour and income that technology brings along.

Keywords: E-Commerce, Innovation, Digitization, Skills, Education and Vocational Training

Jel codes: L81, J24, O33

  1. Anderson C. (2004). The Long Tail. Wired, 10 gennaio, -- <https://www.wired.com/2004/10/tail/>.
  2. Autor D.H., Dorn D. (2013). The Growth of Low-skill Service Jobs and the Polarization of the Labour Market. Economic Review, 103(5): 1553-1597,
  3. Barone C. (2017). Filosofi, filologi e antropologi. Le aziende ora cercano umanisti. La Repubblica, 16 gennaio.
  4. Bower J.L., Christensen C.M. (1995). Disruption Technologies: Catching the Wave. Harvard Business Review, 73.
  5. Cambini C., Meccheri N., Silvestri V. (2011). Competition, efficiency and market structure in online digital markets. An overview and policy implications. European Review of Industrial Economics and Policy, 2: 1-27, -- <http://porto.polito.it/id/eprint/2380528>.
  6. Camuffo A., Grandinetti R. (2005). I distretti industriali come economie della conoscenza. Argomenti, 15: 5-36.
  7. Cedefop (2016). Italy: Mismatch Priority Occupations, -- <http://skillspanorama.cedefop.europa.eu/en/analytical_highligths/italy-mismatch-priorityoccupations>.
  8. Cini S. (2016). Digital Shoppers in the Age of Impatience. In: Osservatorio Multicanalità. Atti del Convegno Shopping (R)evolution. Presentazione dei risultati del progetto di ricerca condotto Nielsen, School of Management - Politecnico di Milano e Connexia Milano, 23 giugno, -- <http://multicanalita.it/atti-del-convegno-shop-ping-revolution/>.
  9. Cravera A. (2008). Competere nella complessità. Il management tra ordine e caos. Milano: Etas Libri.
  10. De Stefano V. (2016). The rise of the «just-in-time workforce»: on-demand work, crowdwork and labour protection in the «gig-economy». WP Conditions of Work And Employment - Series, n. 71. Geneva: Ilo, -- <http://www.ilo.org/wcmsp5/groups/public/---ed_protect/---protrav/---travail/documents/publication/wcms_443267.pdf>.
  11. European Commission (2016). Regional Competitiveness Index, -- <http://ec.europa.eu/regional_policy/en/information/maps/regional_competitiveness/>.
  12. Federici D., Ferrante F. (2014). Il contributo del capitale umano imprenditoriale alla riqualificazione delle imprese. Almalaurea WP, n. 64.
  13. Fondazione Crui (2017). Le competenze trasversali per l’higher education. I Quaderni dell’Osservatorio Università-Imprese, 1.
  14. Fondazione Nord Est e Prometeia (2015). Make in Italy. Il 1° rapporto sull’impatto delle tecnologie digitali nel sistema manifatturiero italiano.
  15. Frey C., Osborne M. (2016). The Future of Employment: how Susceptible are Jobs to Computerisation?. Technological Forecasting & Social Change, 114;
  16. Gallo F., Lorè B. (2006). Descrivere le professioni. Il modello adottato dall’indagine Istat-Isfol. In: Crocetta C., a cura di. Metodi e modelli per la valutazione del sistema universitario. Padova: Cleup.
  17. Goos M., Manning A., Salomons A. (2014). Explaining Job Polarization in Europe: the Roles of Technology and Globalization. American Economic Review, 104(8): 2509-2526,
  18. Guarascio D., Sacchi S. (2017). Digitalizzazione, automazione e futuro del lavoro. Roma: Inapp, -- <http://www.lavorochecambia.lavoro.gov.it/documenti/Documents/Digitalizzazione-automazione-e-futuro-del-lavoro-INAPP.pdf>.
  19. Human Highway (2017). Net Retail. Il ruolo del digitale negli acquisti degli italiani. Report n. 1, marzo, -- <http://www.humanhighway.it/wpcontent/uploads/2017/01/netretail.pdf>.
  20. Isfol (2007). Investimenti in formazione e performance aziendali nelle grandi imprese in Italia. Roma: Isfol - Temi&Strumenti, Studi e ricerche, 46.
  21. Isfol-Istat (20071 e 20122). Indagine campionaria sulle professioni. Roma: Isfol.
  22. Istat (2013). Classificazione delle professioni. Metodi e norme. Roma: Istat.
  23. Lazzarin D. (2017). L’eCommerce B2B in Italia vale 310 miliardi. Digital4. 13 giugno, -- <https://www.digital4>.
  24. Ministero dello Sviluppo Economico (2017). Piano Nazionale Industria 4.0, gennaio, -- <http://www.sviluppoeconomico.gov.it/images/stories/documenti/2017_01_16_Industria_40_Italianorev.pdf>.
  25. Morin E. (2000). La testa ben fatta. Riforma dell’insegnamento e riforma del pensiero. Milano: Raffaello Cortina Editore.
  26. Oecd (2017). Getting Skills Right: Italy. Paris: Oecd Publishing, -- <http://dx.doi.org/10.1787/9789264278639-en>.
  27. Nosvelli M. (2006). Generazione e diffusione della conoscenza nei sistemi locali di produzione: un’analisi empirica, -- <https://www.researchgate.net/publication/254431792_Generazione_e_diffusione_della_conoscenza_nei_sistemi_locali_di_produzione_un%27analisi_empirica>.
  28. Osservatorio EY - Confindustria (2016). Osservatorio sull’Innovazione Digitale. Veneto, -- <http://www.ey.com/Publication/vwLUAssets/ey-osservatorioinnovazione-confindustria/$FILE/ey-osservatorio-innovazione-confindustria.pdf>.
  29. Politecnico di Milano - Netcomm (2016). Il mercato dell’eCommerce B2c in Italia, -- <https://www.osservatori.net/it_it/pubblicazioni?productor_name=20>.
  30. Politecnico di Milano - School of Management (2016). L’innovazione tecnologica e digitale per una logistica sempre più SMART. Convegno Osservatorio Contract Logistics, Milano, 10 novembre.
  31. Rosenbloom B. (2010). Six Classic Distribution Paradigms for Global Marketing Channel Strategy. Symphonya. Emerging Issues in Management, 1: 7-17,
  32. Schleicher A. (s.d.). The case of 21st century learning, Oecd, -- <http://www.oecd.org/general/thecasefor21st-centurylearning.htm>.
  33. Simoncini G.R. (2016). Il modello americano dell’Occupational Information Network e dell’Occupational Licensing. Bollettino ADAPT, 23 marzo.
  34. Unioncamere (2016). Nota imprese e-commerce 2009-2015.
  35. Zuffetti N. (2016). La fotografia delle aziende e-commerce B2B in Italia. L’Osservatorio Cribis - Netcomm.
  36. World Economic Forum (2016). The Future of Jobs. Employment, Skills and Workforce Strategy for the Fourth Industrial Revolution, -- <https://d3alc7xa4W7z55.cloudfront.net/upload/images/01_2016/0122154610.pdf>.

Angela Guglielmin, E-Commerce: tra modelli di business innovativi e fabbisogno di nuove competenze in "ECONOMIA E SOCIETÀ REGIONALE " 3/2017, pp 131-147, DOI: 10.3280/ES2017-003007