Italian seaside destinations in comparison. The brand image assessment for destination branding co-creation

Journal title ARCHIVIO DI STUDI URBANI E REGIONALI
Author/s Dario Bertocchi, Lisa Zecchin, Angelica Guzzon, Nicola Camatti
Publishing Year 2023 Issue 2022/135
Language English Pages 26 P. 109-134 File size 271 KB
DOI 10.3280/ASUR2022-135006
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

The purpose of this paper is to propose a methodology for the assessment of a destination’s image on the web. The study builds up a picture of 26 Italian coastal destinations through indexes and highlighting the reputation of the tourism services (attractions, restaurants, and accommodation). This can be a useful tool for destination managers to help monitor their destination’s online reputation and support the brand-building and management through a co-creation.

Keywords: destination image; web reputation; seaside destination; co-creation; social network.

  1. Abreu-Novais M., Ruhanen L. and Arcodia C. (2018). Destination competitiveness: A phenomenographic study. Tourism Management, 64: 324-334.
  2. Ahmed Z.U. (1991). The influence of the components of a state’s tourist image on product positioning strategy. Tourism Management, 12(4): 331-340. DOI: 10.1016/0261-5177(91)90045-
  3. Barbosa L.G.M., Oliveira C.T.F.D. and Rezende C. (2010). Competitiveness of tourist destinations: The study of 65 key destinations for the development of regional tourism. Revista de Administração Pública, 44(5): 1067-1095.
  4. Blain C., Levy S. and Ritchie J. (2005). Destination Branding: Insights and Practices from Destination Management Organizations. Journal of Travel Research, 43: 328-338. DOI: 10.1177/004728750527464
  5. Buhalis D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1): 97-116.
  6. Butler R.W. (2011). Tourism area life cycle. Oxford: Goodfellow.
  7. Cherif H. and Miled B. (2013). Are brand communities influencing brands through co-creation? A cross-national example of the brand AXE: in France and in Tunisia. International Business Research, 6(9): 14-29.
  8. Cimbaljević M., Stankov U. and Pavluković V. (2019). Going beyond the traditional destination competitiveness – reflections on a smart destination in the current research. Current Issues in Tourism, 22(20): 2472-2477. DOI: 10.1080/13683500.2018.152914
  9. Coca-Stefaniak J. and Andres J. (2014). Place branding and city centre management. Exploring international parallels in research and practice. Journal of Urban Regeneration and Renewal, 7: 367-373.
  10. Cracolici M.F. (2005). La competitività tra destinazioni turistiche. Un’analisi di destination benchmarking. PhD thesis. Palermo: University of Palermo.
  11. Cracolici M.F. and Nijkamp P. (2006). Competition among tourist destination. An application of data envelopment analysis to Italian provinces. In: Giaoutzi
  12. M. and Nijkamp P., eds., Tourism and regional development: New pathways. Aldershot: Ashgate, 133-152. DOI: 10.4324/9781315235967-
  13. Craigwell R. and Worrell D. (2008). The competitiveness of selected Caribbean tourism markets. Social and Economic Studies, 57(1): 72-107.
  14. Croes R. and Kubickova M. (2013). From potential to ability to compete: Towards a performance-based tourism competitiveness index. Journal of Destination Marketing and Management, 2(3): 146-154.
  15. Crouch G.I. and Ritchie J.R.B. (1999). Tourism, competitiveness, and societal prosperity. Journal of Business Research, 44(3): 137-152. DOI: 10.1016/S0148-2963(97)00196-
  16. Del Chiappa G., Lorenzo-Romero C. and Alarcón-del-Amo M. (2018). Profiling tourists based on their perceptions of the trustworthiness of different types of peer-to-peer applications. Current Issues in Tourism, 21(3): 259-276. DOI: 10.1080/13683500.2015.107720
  17. d’Harteserre A. (2000). Lessons in Managerial Destination Competitiveness in the case of Foxwoods Casino Re-sort. Tourism Management, 21(1): 23-32.
  18. Duan H. and Zirn C. (2012). Can we identify manipulative behavior and the corresponding suspects on review websites using supervised learning? In: Jøsang A. and Carlsson B., eds., Secure IT Systems. NordSec 2012. Lecture Notes in Computer Science. Berlin: Springer. DOI: 10.1007/978-3-642-34210-3_1
  19. Dwyer L. and Kim C. (2003). Destination Competitiveness: Determinants and Indicators. Current Issues in Tourism, 6(5): 369-414. DOI: 10.1080/1368350030866796
  20. Eisenhardt K.M. and Martin J.A. (2000). Dynamic capabilities: What are they? Strategic Management Journal, 21: 1105-1121.
  21. Ekinci Y. (2003). From destination image to destination branding: An emerging area of research. E-Review of Tourism Research, 1(2): 21-24.
  22. Enright M.J. and Newton J. (2004). Tourism destination competitiveness: a quantitative approach. Tourism Management, 25(6): 777-788.
  23. Fernández J.A.S., Azevedo P.S., Martín J.M.M. and Martín J.A.R. (2020). Determinants of tourism destination competitiveness in the countries most visited by international tourists: Proposal of a synthetic index. Tourism Management Perspectives, 33.
  24. Füller J., Hutter K. and Faullant R. (2011). Why Co-Creation Experience Matters? Creative Experience and its Impact on the Quantity and Quality of Creative Contributions. R&D Management, 41(3).
  25. Ghose A. and Ipeirotis P. (2009). The EconoMining project at NYU: Studying the economic value of user-generated content on the internet. Journal of Revenue and Pricing Management, 8(2): 241-246.
  26. Gursoy D., Del Chiappa G. and Zhang Y. (2017). Impact of destination familiarity on external information source selection process. Journal of Destination Marketing & Management, 8: 137-146.
  27. Heath E. and Wall G. (1992). Marketing Tourism Destinations: A Strategic Planning Approach. Toronto: Wiley. DOI: 10.1177/00472875930310047
  28. Hafeez K. and Aburawi I. (2013). Planning human resource requirements to meet target customer service levels. International Journal of Quality and Service Sciences, 5(2): 230-252. DOI: 10.1108/IJQSS-04-2013-002
  29. Hassan S. (2000). Determinants of Market Competitiveness in an Environmentally Sustainable Tourism Industry. Journal of Travel Research, 38: 239-245. DOI: 10.1177/00472875000380030
  30. Honey M. and Krantz D. (2007). Global trends in coastal tourism. Report prepared for Marine Program World Wildlife Fund. Washington, DC.
  31. Huang H.-C., Chu W. and Wang W.-K. (2007). Strategic performance measurement and value drivers: Evidence from international tourist hotels in an emerging economy. The Service Industries Journal, 27(8): 1111-1128. DOI: 10.1080/0264206070167377
  32. Israeli A., Barkan R. and Fleishman M. (2006). An Exploratory Approach to Evaluating Performance Measures: The Managers’ Perspective. The Service Industries Journal, 26(8): 861-872. DOI: 10.1080/0264206060101166
  33. Kozak M. (2001). Comparative assessment of tourist satisfaction with destinations across two nationalities. Tourism Management, 22(4): 391-401.
  34. Kozak M. and Rimmington M. (1999). Measuring tourist destination competitiveness: Conceptual considerations and empirical findings. International Journal of Hospitality Management, 18(3): 273-283.
  35. Mazanec J.A., Wöber K. and Zins A.H. (2007). Tourism destination competitiveness: From definition to explanation? Journal of Travel Research, 46: 86-95. DOI: 10.1177/004728750730238
  36. Mazanec J.A. and Ring A. (2011). Tourism Destination Competitiveness: Second Thoughts on the World Economic Forum Reports. Tourism Economics, 17(4): 725-751.
  37. Mendola D. and Volo S. (2017). Building composite indicators in tourism studies: Measurements and applications in tourism destination competitiveness. Tourism Management, 59: 541-553.
  38. Micera R. and Crispino R. (2017). Destination web reputation as “smart tool” for image building: the case analysis of Naples city-destination. International Journal of Tourism Cities, 3(4): 406-423.
  39. Miličević K., Mihalič T. and Sever I. (2017). An Investigation of the Relationship Between Destination Branding and Destination Competitiveness. Journal of Travel & Tourism Marketing, 34(2): 209-221. DOI: 10.1080/10548408.2016.115661
  40. Minghetti V. and Celotto E. (2014). Measuring Quality of Information Services: Combining Mystery Shopping and Customer Satisfaction Research to Assess the Performance of Tourist Offices. Journal of Travel Research, 53(5): 565-580. DOI: 10.1177/004728751350629
  41. Morgan N., Pritchard A. and Pride R. (2004). Destination Branding: Creating the unique destination proposition. London: Routledge. DOI: 10.4324/978008047720
  42. Morgan N. and Pritchard A. (2005). On souvenirs and metonymy: narratives of memory, metaphor and materiality. Tourist Studies, 5(1): 29-53. DOI: 10.1177/146879760506271
  43. Navickas V. and Malakauskaite A. (2009). The Possibilities for the Identification and Evaluation of Tourism Sector Competitiveness Factors. Engineering Economics. 1. DOI: 10.5755/J01.EE.61.1.1158
  44. OECD (2014). Indicators for measuring competitiveness in tourism. -- Available at: www.oecd.org/cfe/tourism/Indicators%20for%20Measuring%20Competitiveness%20in%20Tourism.pdf
  45. Pearce D.G. (1997). Competitive destination analysis in southeast Asia. Journal of Travel Research, 35: 16-24. DOI: 10.1177/00472875970350040
  46. Qu H., Kim L. and Im H.H. (2011). A model of destination branding: Integrating the concepts of the branding and destination image. Tourism Management, 32(3): 465-476.
  47. Ritchie J.R.B. and Crouch G.I. (2000). The competitive destination: a sustainability perspective. Tourism Management, 21(1): 1-7. DOI: 10.1079/9780851996646.018
  48. Ruhanen L. (2007). Destination competitiveness. In: Matias A., Nijkamp P. and Neto P., eds., Advances in modern tourism research. Heidelberg: Physika- Verlag, 133-152. DOI: 10.1007/978-3-7908-1718-8_
  49. Severo M., Feredj A. and Romele A. (2016). Soft Data and Public Policy: Can Social Media Offer Alternatives to Official Statistics in Urban Policy-making? Policy & Internet, 8: 354-372.
  50. Sigala M., Airey D., Jones, P. and Lockwood A. (2004). ICT paradox lost? A stepwise DEA methodology to evaluate technology investments in tourism settings. Journal of Travel Research, 43(2): 180-192. DOI: 10.1177/004728750426824
  51. Simeoni U., Corbau C. and Rodella I. (2017). La percezione dell’offerta turistico- balneare in Italia: aspettative, soddisfazione e conoscenze degli aspetti fisico- gestionali delle spiagge. Studi Costieri, 25: 5-24. Available at: www.gnrac.it/ rivista/Numero25/Articolo1.pdf
  52. Sirakaya E. and Woodside A.G. (2005). Building and Testing Theories of Decision Making by Travellers. Tourism Management, 26: 815-832.
  53. Teece D.J., Pisano G. and Shuen A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7): 509-533.
  54. Tussyadiah I., Park S. and Fesenmaier D. (2011), Assessing the effectiveness of consumer narratives for destination marketing. Journal of Hospitality & Tourism Research, 35(1): 64-78. DOI: 10.1177/109634801038459
  55. van der Zee E. and Bertocchi D. (2018). Finding patterns in urban tourist behaviour: a social network analysis approach based on TripAdvisor reviews. Information Technology and Tourism, 20(1-4): 153-180.
  56. van der Zee E., Bertocchi D. and Vanneste D. (2020). Distribution of tourists within urban heritage destinations: A hot spot/cold spot analysis of TripAdvisor data as support for destination management. Current Issues in Tourism, 23(2): 175-196. DOI: 10.1080/13683500.2018.149195
  57. Vengesayi S. (2003). A conceptual model of tourism destination competitiveness and attractiveness. ANZMAC Conference Proceedings, 637-647, Adelaide, University of South Australia, 1-3 Dec.
  58. Xiang Z. and Gretzel U. (2010), Role of Social Media in Online Travel Information Search. Tourism Management, 31(2): 179-188.
  59. Ye Q., Law R., Gu B. and Chen W. (2011). The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of- mouth to hotel online bookings. Computers in Human Behavior, 27(2): 634-639.
  60. Yoo K. and Gretzel U. (2008). What motivates consumers to write online travel reviews? Information Technology and Tourism, 10(4): 283-295. DOI: 10.3727/10983050878840311
  61. Žabkar V., Makovec Brenčić M. and Mitrović T. (2010). Modelling perceived quality, visitor satisfaction and behavioural intensions at the destination level. Tourism Management, 31: 537-54.
  62. Zehrer A. and Hallmann K. (2015). A stakeholder perspective on policy indicators of destination competitiveness. Journal of Destination Marketing and Management, 4(2): 120-126.

Dario Bertocchi, Lisa Zecchin, Angelica Guzzon, Nicola Camatti, Italian seaside destinations in comparison. The brand image assessment for destination branding co-creation in "ARCHIVIO DI STUDI URBANI E REGIONALI" 135/2022, pp 109-134, DOI: 10.3280/ASUR2022-135006