Post-television and narrative ecosystems. The impact of the subscription model on transmedial narrative

Journal title SOCIOLOGIA DELLA COMUNICAZIONE
Author/s Pierandrea Villa
Publishing Year 2025 Issue 2024/67
Language Italian Pages 14 P. 94-107 File size 149 KB
DOI 10.3280/SC2024-067006
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In the Marvel Cinematic Universe, the narrative ecosystem and the transmedia narrative model converge. This synergy creates a narrative system whose distinctive characteristics make it a privileged object of research when it comes to analyse the relationship between the aforementioned narrative models and the post-television media environment. The aim of this paper is therefore to explore these issues by focusing on the narrative structure, the relationship between it and the subscription model, the impact of this relationship on the morphology of the franchise, and the role of genres within it.

Keywords: narrative ecosystem, transmedia storytelling, post-TV, media franchise, genre.

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Pierandrea Villa, Post-televisione ed ecosistemi narrativi. L’impatto del modello dell’abbonamento sulla narrativa transmediale in "SOCIOLOGIA DELLA COMUNICAZIONE " 67/2024, pp 94-107, DOI: 10.3280/SC2024-067006