@article{60053, 
year={2016},
issn={1972-5027},
journal={RIV Rassegna Italiana di Valutazione},
number={66},
volume={XX},
doi={10.3280/RIV2016-066006},
title={L’utilizzo delle Evocazioni gerarchizzate nella SWOT analysis. Una proposta di metodo misto per la valutazione degli interventi educativi},
abstract={The overall objective of this study is to improve the usability of the SWOT analysis. The ultimate goal is to create a procedure that can overcome its limitations by integrating it with the Hierarchised evocations technique. Specifically, respondents will be asked to express themselves in three different steps: 1. freely associating five words to each of the factors (strengths, weaknesses, opportunities, threats) 2. verbally justifying the choice of each of the evoked terms; 3. classifying them according to the importance attributed. The output is a body of items treatable qualitatively and two quantitative indicators for each associated element: its frequency of appearance and the score of importance accorded to it. The intersection of these criteria, by using a similarity analysis and cognitive salience index, will identify weight, role and interdependence in respondents cognitions about each SWOT’s factor.}
url={http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=60053},
author={Roberto Fasanelli and Alessia Tuselli and Ida Galli}
pages={76-102},
language={IT}}