@article{60053, year={2016}, issn={1972-5027}, journal={RIV Rassegna Italiana di Valutazione}, number={66}, volume={XX}, doi={10.3280/RIV2016-066006}, title={L’utilizzo delle Evocazioni gerarchizzate nella SWOT analysis. Una proposta di metodo misto per la valutazione degli interventi educativi}, abstract={The overall objective of this study is to improve the usability of the SWOT analysis. The ultimate goal is to create a procedure that can overcome its limitations by integrating it with the Hierarchised evocations technique. Specifically, respondents will be asked to express themselves in three different steps: 1. freely associating five words to each of the factors (strengths, weaknesses, opportunities, threats) 2. verbally justifying the choice of each of the evoked terms; 3. classifying them according to the importance attributed. The output is a body of items treatable qualitatively and two quantitative indicators for each associated element: its frequency of appearance and the score of importance accorded to it. The intersection of these criteria, by using a similarity analysis and cognitive salience index, will identify weight, role and interdependence in respondents cognitions about each SWOT’s factor.} url={http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=60053}, author={Roberto Fasanelli and Alessia Tuselli and Ida Galli} pages={76-102}, language={IT}}