TY -  JOUR
PY -  2019
SN -  1972-4845
T1 -  Comunicazione sanitaria e volontariato nella prima guerra mondiale: la Croce Rossa Italiana
JO -  SALUTE E SOCIETÀ
DA -  2/15/2019 12:00:00 AM
DO -  10.3280/SES2019-001011
UR -  http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=63318
AU -  Strizzolo, Nicola
AU -  Fava, Franco A.
SP -  164
EP -  175
IS -  1
VL -  
LA -  IT
AB -  As a result of the development of new communication technologies, at the beginning of the twentieth century even the Red Cross started using Public Relations strategies and new communication channels, such as affiche, posters, postcards and postage stamps, in order to spread a volunteering spirit to assist the soldiers engaged in war.
At the same time, in the years of the Great War a new social phenomenon began: the ex-traordinary spread of letters and postcards as effective contact between soldiers and their families. These became a communication channel parallel to the printed paper, which, despite the military censorship, contributed to spread news regarding the real condition of soldiers in war, outside and beyond newspapers’ propaganda.
PB -  FrancoAngeli
ER -