TY - JOUR PY - 2019 SN - 1972-4845 T1 - Comunicazione sanitaria e volontariato nella prima guerra mondiale: la Croce Rossa Italiana JO - SALUTE E SOCIETÀ DA - 2/15/2019 12:00:00 AM DO - 10.3280/SES2019-001011 UR - http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=63318 AU - Strizzolo, Nicola AU - Fava, Franco A. SP - 164 EP - 175 IS - 1 VL - LA - IT AB - As a result of the development of new communication technologies, at the beginning of the twentieth century even the Red Cross started using Public Relations strategies and new communication channels, such as affiche, posters, postcards and postage stamps, in order to spread a volunteering spirit to assist the soldiers engaged in war. At the same time, in the years of the Great War a new social phenomenon began: the ex-traordinary spread of letters and postcards as effective contact between soldiers and their families. These became a communication channel parallel to the printed paper, which, despite the military censorship, contributed to spread news regarding the real condition of soldiers in war, outside and beyond newspapers’ propaganda. PB - FrancoAngeli ER -