Le campagne di marketing politico online: una rassegna sistematica della letteratura

Autori/Curatori M. Irene Prete, Antonio Mileti, Mattia Bianco, Gianluigi Guido
Anno di pubblicazione 2018 Fascicolo 2018/55 Lingua Italiano
Numero pagine 23 P. 48-70 Dimensione file 271 KB
DOI 10.3280/SC2018-055004
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Keywords:Online political campaign; political marketing, online political com-munication, social media, social marketing, digital information.

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M. Irene Prete, Antonio Mileti, Mattia Bianco, Gianluigi Guido, Le campagne di marketing politico online: una rassegna sistematica della letteratura in "SOCIOLOGIA DELLA COMUNICAZIONE " 55/2018, pp 48-70, DOI: 10.3280/SC2018-055004