Journal title SOCIOLOGIA E RICERCA SOCIALE
Author/s Gianni Losito
Publishing Year 2010 Issue 2009/90 Language Italian
Pages 14 P. 20-33 File size 377 KB
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It is possible to find many points in common between social interaction and the interaction of each user with media texts when referring to theories of social action, according to the emphasis put on the processes the actors involved use to attribute meaning. These points in common may support the theory by which the media public plays an active role, substantiated in different dimensions: the selective exposure to media and the cognitive processes involved in their use, the semantic autonomy in the processes of comprehension and interpretation and of revision and collective re-interpretation in relations with others. The reference to the theories of social action may also represent an opportunity to contribute a more visible theoretical base to research on media, which in turn might lead to a more widespread acknowledgment of their scientific relevance and of their pertinence and identification for sociological study.
Gianni Losito, Interazione sociale e interazione con i testi mediali in "SOCIOLOGIA E RICERCA SOCIALE " 90/2009, pp 20-33, DOI: 10.3280/SR2009-090002